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The Islamic State behaves like a start-up company

An interview with Dr Christina Schori Liang

How can the brutal actions of the Islamic State be explained?

In this interview, GCSP Senior Programme Advisor Dr Christina Schori Liang compares the Islamic State (IS) to an effective young start-up company – a sort of Monster Inc. – with a clear plan and marketing strategy, specifically made for different target audiences.


>> Read the full interview (in German)

>> Read Dr Liang's recent editorial (in English) on this issue


The interview was originally published in the Berner Zeitung and then reproduced in several other Swiss newspapers, including the Tagesanzeiger, Der Bund and the Basler Zeitung.