Expert Profile



Mr Jorge Cachinero
Position(s) Former Director of Global Advocacy, World Road Transport Organisation (IRU)

Senior executive with 25+ years advocating large corporates’ interests before international and regional organisations and national governments and protecting their reputation globally. President of the Republic of Serbia’s Medal for Merit Gold (2018) for helping to strengthen the cooperation between the Republic of Serbia and the Kingdom of Spain. US Department of State’s International Visitor Leadership Program (IVLP) alumnus. Scientific Council Member, Elcano Royal Institute of International Relations (2014-2019), Spain’s leading international relations think-tank. Scientific Committee Member, Corporate Excellence – Centre for Reputation Leadership (2011-present), a think-tank advancing reputation management as a key management discipline for the 21st c.Thought Leader publishing books, essays and articles. Professor at IE Business School (2003-2018).