Expert Profile



Mr Jorge Cachinero
Position(s) Former Director of Global Advocacy, World Road Transport Organisation (IRU)

Senior executive with 20+ years of experience advocating international organisations’ (such as Japan Tobacco International or Ford Motor Co.) interests before governments, regulators and decision-makers and protecting their reputation on a global and regional scales. Transformational leader of business models and generator of superior and sustainable value through win-win stakeholder relations. Scientific Committee Member of Elcano Royal Institute of International Relations since 2014, Spain’s leading international relations think-tank. Republic of Serbia’s Medal for Merit Gold awarded in 2018 for helping to strengthen the cooperation between the Republic of Serbia and the Kingdom of Spain. Advisory Board Member of Corporate Excellence – Centre for Reputation Leadership since 2011, a think-tank advancing reputation management as a key management discipline for the 21st c. US Department of State’s International Visitor Leadership Program (IVLP) alumnus. Thought Leader publishing books, essays and articles with 15 years of executive education teaching experience as an Associate Professor at IE Business School