How AI-era Disinformation Targets both Human and Machine Cognition

Technological advancements have fundamentally changed the global information ecosystem, making it more digital, accessible, complex and fragmented. Artificial intelligence (AI) sits at the centre of this transformation by democratizing access to information and underpinning data-driven decision-making by governments and companies.

Since 2022, generative AI, particularly large language models (LLMs), has flooded the information ecosystem with content of inconsistent quality. An estimated 50% of newly published articles are now AI-generated, while synthetic content appears on up to 74% of new webpages. This blurs the line between human- and machine-generated content and affects business intelligence and analytics inputs.